Venture 7 Helps Patience Brewster, Inc. In Strategic Sale To MacKenzie Childs.
MACKENZIE-CHILDS ACQUIRES PATIENCE BREWSTER, INC. The Handmade, Hand-painted Figurine Brand will be a Welcome Addition to the MacKenzie-Childs Brand
AURORA, NY (August 31, 2018) – MacKenzie-Childs, the home furnishings design and manufacturing company based in Aurora, New York, is excited to announce the acquisition of local handcrafted collectible brand Patience Brewster, Inc. The brand founder and designer, Patience Brewster, will become a member of the MacKenzie-Childs creative team to support the design and development process to expand the Patience Brewster by MacKenzie-Childs collection.
Patience Brewster by MacKenzie-Childs will continue to include the original designs with the very same point of view it has always had. “The whimsical nature of the collection folds naturally into our brand, and it will be so much fun having these characters to include in our seasonal and holiday stories,” noted MacKenzie-Childs’ Creative Director and Chief Brand Officer Rebecca Proctor. “Both companies love happy, beautiful things that are made with care by hand, and we enjoy the idea of producing things that you can continue to love for a very long time,” said Proctor. Patience Brewster herself adds, “The instant Rebecca Proctor and I met a harmonious synchronicity sparked which made friendship and business possibilities appear rompingly endless.”
MacKenzie-Childs will incorporate products online and into catalogs and stores beginning this fall and will continue to introduce seasonal collections to its wholesale partners in 2019. Notable collections this fall include Dash Away Reindeer, Nativity, and 12 Days.
“Not only is Patience Brewster, Inc. a neighbor of ours in Upstate New York, it is a kindred spirit in its seasonal designs that will help our fans make their homes fun and exciting during the holidays,” said MacKenzie-Childs CEO John Ling. “I viewed the combination of two, iconic, and whimsical brands so natural as we believe in the same things: fun, quirky, artisanal, positive, colorful, and authentic. It just made sense for us to become partners,” noted Ling.
MacKenzie-Childs sees the partnership of the two brands even further accelerating its already impressive growth in the seasonal home furnishings category.
For more information, visit MacKenzie-Childs.com.
MacKenzie-Childs is a fully integrated designer, manufacturer, and multichannel merchant of high-quality, handcrafted ceramic and enamel tableware, furniture, and home and garden accessories. The brand is best known for distinctive designs that combine vibrant colors and pattern-on-pattern surface decoration to create a fresh, original aesthetic best described as “tradition with a twist.” For more than 30 years, the brand’s talented designers and artisans have created beautiful, original products that add joy and grace to homes great and small throughout the world. Handcrafted MacKenzie-Childs products can be purchased from the company’s retail stores in New York City and Aurora, New York, and through distinctive fine retailers in the U.S. and around the world.
About Patience Brewster Patience Brewster created children’s books, greeting cards and Krinkles before launching her own one artist company focusing on finely detailed holiday ornaments and gifts. Her unique process of drawing and painting follows through to the sculpting, hand molding and hand painting that defines her brand. She believes the joy customers experience in holding one of her ornaments flows from the hours required in its entirely handmade process.
About Venture 7 Advisors
Venture 7 Advisors is a merger & acquisition advisory and business consulting firm assisting clients with strategic and operational change. Venture 7 represented Patience Brewster, Inc in this transaction.